Berry & Cream began as a natural evolution of Seoulful Sweets, a student-led brand that started as a school project under CIIT College of Arts and Technology. What began as a creative experiment among students soon grew into a beloved spot for sweet drinks and desserts within the campus community.

Our first branch opened along Kamuning Road, right beside the CIIT campus. Its location quickly made it a convenient stop for students looking for quick sweet treats between classes, late-night study sessions, or casual hangouts. Seoulful Sweets became known for serving refreshing drinks and desserts in a fun, welcoming space that reflected student creativity and culture.

As the brand continued to grow, we realized the opportunity to bring our concept beyond the campus community. This led to the creation of Berry & Cream, a spin-off brand designed to reach a wider audience looking for grab-and-go sweet finds and everyday strawberry cravings.

Berry & Cream carries forward the spirit of Seoulful Sweets while focusing on a simple promise: making everyday moments a little sweeter.